Situation: The initial goals of Solitude’s social media efforts were simple, create an asset(s) which communicates to the core users.  Core users defined as those which frequent Solitude’s web presence more that 2 or 3 times per week.

Solution:  The first execution was simply a BLOG (one of the first in the Utah ski market) and posting video content to YouTube (which was imbedded into the site).  It expanded into a very robust Wordpress install which includes a BLOG, Twitter feed, Flickr feed of the image of the day, and featured YouTube videos.  Additionally the snow report feeds into the page.  The end result is a page were you can get “real” information that speaks to the core user quickly. Like, the road to Solitude is open and the new snow totals 22″ – now that is relevant content.