I was doing my daily educational reading and ran across this blog post from Paul Kirwin of Channel Signal, based right here in Park City, UT. I won’t muddy it up to much more, but this is worth a read and I agree wholeheartedly with his opinion – - If you are going to make the effort to wade into Social Influence Marketing (S.I.M.), you need to be prepared to engage customers and let employees engage with customers – after all, isn’t it still really all about the relationship?
Read Here: Why it’s Not Social Media.