I love the process of building a brand. I’m working with a new client currently (I can’t divulge the name quite yet, but will soon), a start-up no less – the best type. We are currently in the process of finding the “nugget,” that piece of the company people will connect with most organically. As this new product/brand unfolds I’ll share more on the process.
Additionally, I’ll be working with Kirkham’s over the next 2 – 3 months. We are going to be redefining the brand and incorporating this into a Social Influence Marketing campaign. As we get into this project we will also be looking at how their Springbar tents can work into the puzzle as well. I’m really excited about this project, I’m a sucker for retail (I love it).
How’s the weather you ask…another wet spring in Utah. Last year I had to cancel two of the four mid-week mountain bike races I promote due to rain (mud). It’s looking like we’ll need to push the first race next week on the 11th out another week (smarter this year, building in a few optional days to cover this exact problem).