Situation: leading into the 2010/11 winter season, Alta still had yet to dive into the “Social Media” waters, or more specific, they were very interested in Social Influence Marketing.  There was a Facebook page, with good following, but no one at the resort knew who built it and further more the resort had never posted to it.  The marketing director was using her own Twitter account to drive some traffic to their site and to stimulate the brand a bit.

Solution: Develop a true “community” landing page, a place where  the core users of Alta could share experiences and gather the information that they need.  “My Alta” was the solution, all the usual assets (Twitter, Facebook, YouTube) were created and a landing page (developed on a Wordpress template, following the existing design of the core-site) was developed with a news feed, mountain cams, mountain reports, image of the day and feeds from all the Social outlets.  More importantly, time was spent developing a Social Influence Marketing Compass plan, creating the voice and situations that could be developed into viral stories for the “My Alta” page.

Is there more that can be done? Certainly, because the beast never sleeps and your results are a direct reflection of the effort.  At last count Twitter had grown to 1,200 followers and Facebook 3,800 – very organic growth (no in-page gimmick promos, etc).