A SNOW WHAT?
A lot of folks ask…”what the hell is (a) Snow Chicken?” Here you go > > >
I’m out on a mountain bike ride and get accosted by a strange bird. I go home and research the bird to find it is a Ptarmigan (or at least I think it is), often called Snow Chickens in Europe. The feisty little thing was about as intimidating as a kitten, but its persistence was truly inspiring. All things come together in this story to create Snow Chicken Strategic Brand Communications.
Anyone knowing me well, and the affinity I have for snowsports, will know I immediately fell for the slang name of the Ptarmigan – and the tenacity the little bird displayed stayed with me for days. And so…Snow Chicken was born with a desire to create big brand voices (the Ptarmigan’s attitude) for smaller companies and businesses (the Ptarmigan’s physical stature).